Simon Luo WeiI Ching Strategic Advisory

Services and fees

Every engagement is quoted as a fixed fee, with the scope agreed in writing beforehand. Below are starting prices and typical scope; the final quote depends on the size of the organisation, the complexity of the work and its geography.

For enterprises

Kairos Diagnostic

from € 80,000

Companies above €250m revenue or 1,000 people. 4–6 weeks.

  • 25–40 interviews with executives and key people, plus a review of data and documents
  • A position map built on the six-lines framework: where each business unit sits on its curve
  • Three or four scenarios, each with its 'timing signals'
  • Two leadership-team workshops
  • Board memorandum and decision-record template

Where are we on our growth curve? Is this the moment to advance, hold or withdraw?

Book a consultation

Compact Diagnostic

from € 45,000

Mid-market and family companies, €20m–€250m revenue. 3–4 weeks.

  • 12–20 interviews
  • Position map and three scenarios
  • One leadership-team workshop
  • Concise board memorandum

The same question, at the pace and budget of a mid-sized company.

Book a consultation

Decision Room

from € 38,000

A board or executive team facing one major decision. Two weeks of preparation + a two-day workshop.

  • Interviews and a briefing pack on the decision
  • Pre-mortem, scenario walk-through and a formal devil's advocate
  • Deliberation structured by the hexagram: timing, position, change
  • Written decision record: options, rationale, assumptions, review date

Acquire or not? Enter this market or wait? Change the CEO or keep them?

Book a consultation

Europe–China Bridge

from € 60,000

European companies entering China or partnering with Chinese firms, and Chinese companies coming to Europe. 6–10 weeks.

  • Cultural and commercial due diligence (not legal or financial due diligence)
  • Negotiation preparation and linguistic-cultural support at the table
  • Partnership structure and communication plan
  • Coordination with licensed lawyers and accountants

Is this partner reliable? What are we misreading? What are the unwritten rules at the table?

Book a consultation

Culture and transformation programme

€ 180,000–€ 650,000

Organisations reshaping culture, leadership or succession. 4–12 months.

  • Culture diagnosis and values work
  • Leadership development: a practice of 'exemplary' leadership drawn from the classics
  • Governance and succession roadmap (family businesses)
  • ESG and long-term thinking: narrative and implementation

The company has grown and the culture hasn't; the founder is handing over; two cultures after a merger.

Book a consultation

Board counsel

from € 20,000 / month

Chairs, CEOs and boards. Monthly retainer, 12-month minimum.

  • One in-depth session a month
  • Ad-hoc counsel within 48 hours
  • Quarterly review and annual strategy session
  • A short-form Decision Room before major decisions

A long-term interlocutor outside the system, at home in both East and West.

Book a consultation

For individuals

Private session

€ 1,800

Founders, executives and private clients. 2 hours + written note.

  • Preparatory questionnaire
  • A structured conversation framed by one hexagram
  • Written note with questions for reflection

Career choices, partnerships, relocation, a change of path.

Book a consultation

Passage

€ 12,000

People in a major transition. 3 months.

  • Six sessions
  • One complete written reading
  • Written exchanges in between

Leaving to found a company, taking over a family business, retirement, moving country.

Book a consultation

Annual private counsel

€ 48,000

Private clients who want a long-term conversation. 12 months.

  • One session a month
  • Priority booking
  • Annual review

A long-term, confidential, cross-cultural thinking partner.

Book a consultation

Free to use: The Enterprise and Individuals libraries (720 situations), the full texts of the 64 hexagrams, the consultation engine and the simulator are free. Create an account to save your records.

Fixed fee
Quoted per engagement, never by the hour; scope changes confirmed by written change order.
Sized to the organisation
Scaled by revenue, headcount, business units and number of countries; simplified versions for smaller firms.
Payment schedule
Enterprise: 40% at signature, 30% at the interim deliverable, 30% at final delivery. Individuals: in full at booking.
Expenses
Travel outside Milan reimbursed at cost within a cap agreed beforehand; no mark-up.
VAT
Enterprise fees exclude VAT (22% in Italy; reverse charge for EU business clients; generally out of scope outside the EU). Prices for individuals are final.
Confidentiality
Every engagement includes confidentiality clauses; a separate NDA can be signed.

Indicative ranges by size (diagnostic work)

OrganisationRevenueIndicative fee
Mid-sized€20m–€250m€ 45,000–€ 75,000
Large€250m–€2bn€ 80,000–€ 140,000
Group / multinationalabove €2bn€ 140,000–€ 260,000
Is this fortune-telling?

No. We use the Book of Changes as a classical framework for thinking about timing, position and change, alongside interviews, data and established management tools. We make no predictions and we do not decide for you.

What if board members are uneasy about the I Ching?

Use 'discreet mode': workshops and reports use only the questions and frameworks derived from the hexagrams, without hexagram names or texts.

Will you tell us what to decide?

No. We help you think a decision through, write it down and review it afterwards. The decision and the responsibility are yours.

How do you work with our consultants, lawyers and auditors?

Often alongside them. We do not provide legal, tax, audit, investment or psychotherapeutic services; when needed we refer you to licensed professionals.

In which languages?

Chinese, Italian and English. On site in Milan, across Europe and in China, or remotely.

How do you measure results?

By decision quality: is the question well framed, are assumptions explicit, were risks discussed in advance, is there a review date? We promise no business outcome.

Begin with a confidential first conversation

Thirty minutes, free, no sales pitch. We listen to your situation and judge whether we are the right fit; if we are not, we will say so.

Book a confidential first conversation